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Flavors-Eye Candy


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Matching up the appearance of the product to what 're actually delivering is very key.

Its no coincidence that chips come in bright red packaging and cool mint is boxed in blue. Same goes for the color the food itself. Im Jim Metzner, and this is Pulse of the Planet. Joan Harvey is a flavor at a major candy company. When creating a new , Joan knows that taste is just part of the . In her laboratory, Joan Harvey displays a variety of and shes careful about color, because it can easily the brain.

You can see here that you go from pale yellow to a tan to a dark color. as I blend those ingredients together, it could change color of the flavor from being colorless and clear being dark and cloudy.

We tried to trick Joan Harvey, had her flavor team concoct a yellow mystery drink.

My thought process is, is that Im going to taste that is lemon, because its colored yellow. So let taste it and see what it is.


[She tastes the ]

Interesting. Its not lemon. It has some sourness, like should be lemon. But when I started to put the cup up to my mouth, I could smell, the flavor was already starting to come out. And it actually tastes like it could be cherry. Its usually red.

Well, we tried! Just goes to show you cant fool an expert. Check out kidsciencechallenge.com to find flavor experiments you can do at home! The Kids Science Challenge is a competition for 3rd to 6th graders to come up with ideas for scientists like Joan Harvey to solve. Thats kidsciencechallenge.com.

Pulse of the Planet is made possible by the National Science Foundation. Im Jim Metzner.

Scientist: Joan Harvey